The book "Strategisches Management und Marketing Markt und Wettbewerbsanalyse Strategische Fruhaufklarung PortfolioManagement MarketingManagement 11 German Edition" by Dr. h. c. mult. Juergen F. Schmid is a comprehensive guide to strategic management and marketing, providing readers with a deep understanding of the processes of technology evolution and the importance of developing a personal paradigm for perceiving the technological advancements of modern knowledge. The book emphasizes the need for individuals and organizations to adapt to the rapidly changing technological landscape in order to survive and thrive in today's competitive business environment. The book begins by exploring the concept of strategic management and its significance in the digital age. It highlights the importance of understanding the process of technology evolution and how it has transformed the way we live, work, and communicate. The author argues that the ability to adapt to these changes is crucial for success in today's fast-paced world. He also emphasizes the need for a personal paradigm for perceiving the technological process of developing modern knowledge, which he believes is essential for survival and the unification of people in a warring state. The book then delves into the principles of strategic management, including the development of a clear vision, mission, and strategy for achieving organizational goals. It provides practical advice on how to create a successful strategy, including identifying target markets, analyzing competition, and creating a unique value proposition.

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