The collection opens with a generalizing article ""Winged Words" and the Quotation Canon of Culture." The main part of the book is devoted to the origin and existence in the culture of the winged words of the Russian language. The collection also includes a number of articles adjacent to its main topic, including: about cinema as a source of speech folklore, about Latin quotes from Pushkin, about the stereotype of "beautiful polka" in Russian culture, etc. The publication is intended for philologists, historians and culturologists.