A strong personal brand is the key to many doors. It's easy to be popular with him. Recognizable. Secured. Free in everything. What does it take? Just a little insolent! Daria Kabitskaya, an expert on personal brand communications, founded the "School of Impudence" for those who work at 10 out of 10, but feel "C grade." After all, this is so unfair! In the book, the author tells how to find your uniqueness, competently pack it and promote it through social networks, public speeches and networking.