BOOKS - BUSINESS AND ECONOMICS - Эффективный копирайтинг в системе бренд-коммуникаций...
US $7.93
629646
629646
Эффективный копирайтинг в системе бренд-коммуникаций (онлайн- и офлайн-среда)
Author: Музыкант В. Л. , Скнарев Д. С.
Year: 2019
Format: PDF
File size: 14 MB
Language: RU
Year: 2019
Format: PDF
File size: 14 MB
Language: RU
In the monograph of well-known Russian specialists in the field of advertising and communications, the profession of a copywriter is considered through the prism of a clear expression of commercial ideas in verbal form. Such work requires a developed creative imagination, the ability to filter large amounts of information, work with creolized texts in which the verbal component motivates the addressee, implementing a pragmatic function, and iconic means successfully complement the language component, forming a single semantic space. In the work of a copywriter, the text becomes an active tool for sales, the formation of public opinions and values.
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