The book presents a systematic course of recommendations useful to a novice prose writer. Mastering mastery skills in the manual is offered through the analysis of your own and other people's mistakes. Then, when working on his own work, the young writer will find an artistic solution, relying on the acquired knowledge, experience and degree of his talent. The prose writer's talents - his ability to capture subconscious impulses in himself and the spirit of the times in society - are devoted to separate chapters. The final part of the guide provides advice on how to work with the manuscript after its completion, how to create an author brand, how to publish a book and bring it to readers.