This book deals with creativity techniques. It goes without saying that everyone would like to make unexpected, creative, creative decisions in difficult situations. However, not everyone succeeds. Fortunately, there are special techniques, techniques that can provide significant assistance in this matter. Their detailed analysis and recommendations for use are given in this book. Its author is one of the leading experts in the field. The book is written in simple, clear and accessible language, abundantly illustrated with examples. Addressed to a wide range of readers.