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Advertising and Branding Concepts, Methodologies, Tools, and Applications, 3 Volume Set - Information Resources Management Association 2017 PDF IGI Global BOOKS BUSINESS AND ECONOMICS
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Advertising and Branding Concepts, Methodologies, Tools, and Applications, 3 Volume Set
Author: Information Resources Management Association
Year: 2017
Format: PDF
File size: 47.83 MB
Language: ENG

Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement.

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