Marty McDougal is a wannabe horror writer with a terrible secret. From off the grid in Texas Hill Country, he publishes his first novel. Saddened to see the horrible and insulting reviews, he decides to take action. The unfortunate reviewers had no idea who they were dealing with. With the help of his deranged mom and homicidal brother, Marty sets out to create a whole new horror story at the expense of his critics. One by one the bizarre family takes out their anger on the group. In the process, one of their victims, April, learns something about herself no one thought possible. What ensues is a circus of bloody mayhem unlike anything seen before.