How has the cultural landscape changed since the advent of the global supermarket? What happened to contemporary art after Andy Warhol, pop music after Nirvana and MTV, cinema after Star Wars? And are the old concepts of taste and style so important today, when the label on your T-shirt is more valuable than its style? John Seabrook, columnist for New Yorker, Harper's Bazaar, GQ, Vanity Fair, Vogue, Village Voice, offers answers to these questions in his book. His research is a guide to modern culture, in which information noise turns out to be more important than the event itself, quality is equal to relevance, and no one is able to separate the product from its positioning, and cultural value from the market value. Welcome to the world of Nobrow! The world in which you have been living for a long time, although you are afraid to admit it to yourself.