BOOKS - The Rules of Contagion: Why Things Spread - and Why They Stop
US $8.54
375091
375091
The Rules of Contagion: Why Things Spread - and Why They Stop
Author: Adam Kucharski
Year: February 13, 2020
Format: PDF
File size: PDF 2.6 MB
Language: English
Year: February 13, 2020
Format: PDF
File size: PDF 2.6 MB
Language: English
From ideas and infections to financial crises and and "fake news, and " why the science of outbreaks is the science of modern lifeThese days, whenever anything spreads, whether it's a YouTube fad or a political rumor, we say it went viral. But how does virality actually work? In The Rules of Contagion, epidemiologist Adam Kucharski explores topics including gun violence, online manipulation, and, of course, outbreaks of disease to show how much we get wrong about contagion, and how astonishing the real science is.Why did the president retweet a Mussolini quote as his own? Why do financial bubbles take off so quickly? And why are disinformation campaigns so effective? By uncovering the crucial factors driving outbreaks, we can see how things really spread - and what we can do about it.Whether you are an author seeking an audience, a defender of truth, or simply someone interested in human social behavior, The Rules of Contagion is an essential guide to modern life.
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