Why are superstitions so tenacious, including in the church environment? Why are educated people susceptible to near-scientific, near-medical and other prejudices that mask Orthodoxy? How to recognize the pagan roots of some near-church customs? How to overcome the consumerist approach to faith, which leads to the sacraments in the eyes of such people turning into magical actions, that the shrine is often seen as an automatic accumulator of grace, the key to success?