An exciting exploration of the new frontier of finance, to value the planet and protect what has too long been treated as free and taken for granted - the natural assets we need and love most In Pricing the The Financial Transformation to Value the Planet, Solve the Climate Crisis, and Protect Our Most Precious Assets , renowned environmental strategist, speaker, world traveler and author Paula DiPerna brings a unique voice and optic to de-mystify and unveil today's most fascinating financial disruption - pricing the priceless to flip conventional ideas of how we value natural assets and why. She asks the provocative question long Why do we value the indispensable atmosphere at zero, but dispensable production in the trillions? She digs into alternatives, with real-life examples from around the globe of fascinating and pioneering financial innovations - controversial and paradoxical, but essential. In the book, you'll travel from rainforests to Wall Street, Board Rooms to the Vatican, coral reefs to mangroves to China's carbon markets. Timely, adventurous, eclectic, and accessible, Pricing the Priceless brings alive the critical financial transformation that will determine future planetary health and social stability. With power, clarity and real-world experience, the author also A can't-miss read for thought leaders, business executives, investors, activists, and entrepreneurs, Pricing the Priceless is a landmark that will shape the world and future, bridging the tangible and intangible to answer a critical question of rising economic and social What is money for?