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BOOKS - BUSINESS AND ECONOMICS - Цифровой маркетинг
Цифровой маркетинг - Лунева Е. А. , Реброва Н. П. 2021 PDF Прометей BOOKS BUSINESS AND ECONOMICS
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Цифровой маркетинг
Author: Лунева Е. А. , Реброва Н. П.
Year: 2021
Number of pages: 165
Format: PDF
File size: 10 MB
Language: RU

The tutorial describes the features of the digital marketing complex, details changes in customer behavior under the influence of digital technologies, and provides an overview of various approaches to classifying consumers in digital marketing. Particular attention is paid to digital marketing channels as the least covered topic in the literature. Theoretical aspects are supported by examples from the practice of using digital marketing by both foreign and Russian companies. The tutorial consists of four chapters. At the end of each chapter, there are self-test test questions and self-test tasks. The manual will be useful for marketers who are beginning to be interested in working in the digital environment, as well as students in undergraduate and graduate programs.

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