The purpose of the monographic publication is a comparative study of media channels in the process of political mythologization. The book is an analysis of print media, revealing the role of the political process in the structure and essence of the functioning of print media in Soviet society and in the post-Soviet period, the study of mass media channels as the "fourth power," reality and illusion. The monograph is of interest to everyone working in the field of mass communications, in political advertising and PR.