A poignant social study of how various coaches, marathons and motivational speakers under the banner of the ubiquitous imperative of happiness make us less happy than obedient citizens, workers and employees. A study by one of the leading sociologists of our time. Eva Illuz examines the phenomenon of "positive psychology" to the very foundations, showing how easy it is to put it in the service of social institutions, corporations and political doctrines. In this book, a model of healthy skepticism, offering a sober look at the endless "no sadness, above the nose, be happy" from every corner. The book shows exactly how this strange alliance between psychologists, economists and the guru of personal growth arose - and created a new repressive form of control over the consciousness of modern people.