BOOKS - Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, ...
Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability - Philip Kotler March 8, 2023 PDF  BOOKS
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Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability
Author: Philip Kotler
Year: March 8, 2023
Format: PDF
File size: PDF 6.0 MB
Language: English

An eye-opening discussion of the future of marketing, from four of the leading minds in the field In Entrepreneurial Beyond Professional Marketing , a renowned team of marketing leaders, including the "Father of Modern Marketing," Professor Philip Kotler, delivers a groundbreaking and incisive redefinition of entrepreneurial marketing. In the book, some of the marketing sector's brightest minds explore the increasingly essential initiative to build new capabilities beyond the mainstream marketing approach that also consider the effect of digital connectivity on consumers and companies everywhere. This book also discusses what marketers need to do to break the stagnation of normative marketing approaches that are often no longer effective in dealing with dynamic business environments. The authors introduce a fresh entrepreneurial marketing approach, converging dichotomies into a coherent form. The book also The latest publication from some of the foremost minds in marketing - and in business, generally - Entrepreneurial Beyond Professional Marketing is a must-read combination of unique insight, concrete advice, and implementable strategies that introduce a new mindset for every professional marketer, entrepreneur, and business leaders worldwide.

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