How does an iconic brand die?For more than two decades, Blockbuster was America's favorite way to watch movies. Millions of customers visited more than eight thousand stores around the globe every week, providing more data about movie audiences than anyone in history had ever owned.If any company should have predicted the disruptive forces coming down the pike, it was Blockbuster. But as new threats emerged, none of its five CEOs had answers, and the company collapsed long before its time.Built to Fail tells the complete inside story of Blockbuster's meteoric rise and catastrophic fall. Beneath the surface of explosive growth lay a shaky foundation of financial difficulty, tunnel vision, and missed opportunities.Written by Alan Payne, the man who built the longest-lasting Blockbuster franchise chain in the country, Built to Fail is a cautionary tale for today's disruptive marketplace, explaining why Blockbuster was a broken company long before Netflix ever streamed a single movie.