What opportunities would be open to you if you always carried out your intentions? What would you achieve if you could stay focused? How much could you do if you had the ability not to be distracted by anything? One of the most popular authors in the world, a former lecturer at Stanford University, a specialist in behavioral design and the author of the bestseller "On the Hook" Nir Eyal in her new book shows where the distraction has an Achilles heel. He reveals the features of the human psyche that encourage us to be distracted, explains why this problem cannot be solved simply by abandoning technical devices, and, most importantly, tells how a person still does what he needs to do.