BOOKS - The Birth of Korean Cool: How One Nation is Conquering the World Through Pop ...
The Birth of Korean Cool: How One Nation is Conquering the World Through Pop Culture - Euny Hong August 5, 2014 PDF  BOOKS
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The Birth of Korean Cool: How One Nation is Conquering the World Through Pop Culture
Author: Euny Hong
Year: August 5, 2014
Format: PDF
File size: PDF 992 KB
Language: English

A FRESH, FUNNY, UP-CLOSE LOOK AT HOW SOUTH KOREA REMADE ITSELF AS THE WORLD'S POP CULTURE POWERHOUSE OF THE TWENTY-FIRST CENTURYBy now, everyone in the world knows the song and "Gangnam Style and " and Psy, an instantly recognizable star. But the song's international popularity is no passing fad. and "Gangnam Style and " is only one tool in South Korea's extraordinarily elaborate and effective strategy to become a major world superpower by first becoming the world's number one pop culture exporter.As a child, Euny Hong moved from America to the Gangnam neighbourhood in Seoul. She was a witness to the most accelerated part of South Korea's economic development, during which time it leapfrogged from third-world military dictatorship to first-world liberal democracy on the cutting edge of global technology.Euny Hong recounts how South Korea vaulted itself into the twenty-first century, becoming a global leader in business, technology, education, and pop culture. Featuring lively, in-depth reporting and numerous interviews with Koreans working in all areas of government and society, The Birth of Korean Cool reveals how a really uncool country became cool, and how a nation that once banned miniskirts, long hair on men, and rock 'n' roll could come to mass produce boy bands, soap operas, and the world's most important smart phone.

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