Leaders' emotions have infectious power. When a leader exudes energy and enthusiasm, the enterprise thrives; if it sows destruction and disharmony, business goes to the bottom. Using data from many years of observations of world-class companies, the authors show that "emotional leaders" - be they managers, managers or politicians - are distinguished not only by professional skill and insight, but also by the ability to establish contacts with people: inspire, inspire, arouse excitement, maintain high motivation and dedication. The book tells about why a leader is able to evoke a lively response in people and stimulate activity, and shows how to put into practice the possibilities of such leadership - in relation to an individual leader, team and entire organization.