Today Alexander Turlakov is a well-known blogger, consultant in the field of social networks. But more recently, with social networks, Alexander did not "succeed." Hundreds of attempts to succeed: YouTube, Instagram, VKontakte - did not give results. And suddenly - TikTok! Literally overnight, Alexander was able to break into the "tops" of the most fashionable venue in recent years. The author analyzes TikTok algorithms, tells how to start from "minus" positions, how to develop without investments and how to cope with the feeling that everything around you has long been ahead of you, and also takes you behind the scenes of social networks and shows what difficulties novice bloggers can face. You decide for yourself whether you will use this social network or not. But you need to know one thing: for TikTok - the future!