Graphic design services require more than artistic skills. A systematic approach, skills in managing creative projects and an understanding of the nuances of printing production are needed. Without this knowledge, it is almost impossible to consistently meet the deadlines for order fulfillment and its quality. The book contains a complete set of basic knowledge necessary for specialists in creative and design bureaus: from competent compilation of brief to the nuances of preflight and print processes. The book is aimed primarily at designers and managers of companies that provide services in the field of graphic design. The book will also be useful for those who order such works and want to communicate with the designer in the same language.