THE IDEA is a manual for conquering the most important part of the writing process - the first part. Most writers (and most screenwriting books) rush too quickly through choosing a story idea, to get to the process of outlining and writing it. And it's the biggest reason most projects don't move forward in the marketplace: producers and editors are underwhelmed by the central concept. Multiple Emmy- and Golden Globe-winning screenwriter and producer Erik Bork (HBO's Band of Brothers) explains the seven key ingredients in stories that have a chance of selling and reaching a wide audience - in any genre or medium.