BOOKS - BUSINESS AND ECONOMICS - Прицельный маркетинг. Новые ...
US $5.76
728747
728747
Прицельный маркетинг. Новые правила привлечения и удержания клиентов
Author: Забин Джефф, Бребах Греш.
Year: 2006
Number of pages: 300
Format: PDF
File size: 38,91 MB
Language: RU
Year: 2006
Number of pages: 300
Format: PDF
File size: 38,91 MB
Language: RU
Today, many marketers recognize the irreversibility of the changes taking place in the marketing environment and the need to find new ways and methods to attract and retain consumers. Written in a lively and understandable language, this book talks about how combining targeted and mass marketing tools can reduce a company's marketing costs, increase the return on marketing investment and achieve an undeniable competitive advantage in the market.