The tutorial is dedicated to rethinking the experience that has accumulated in the business environment, including business education. Acquaintance with creative technologies proves that the educational process can be not routine and monotonous, but enlightened, that is, informative and entertaining at the same time. Today, as practice shows, the world community has come to a logical conclusion: creative technologies are a strategic intangible resource for the development of professional formation, personal intellectual growth, business and pedagogical skills.