This text asserts that it is possible to overcome personality conflicts by understanding other people's differences instead of merely reacting to them emotionally. It presents a behavioural science model for understanding four different and "people styles and ", and explains how readers can: identify their own style and how they appear to others; relate effectively - no matter how others react to them; create common ground with different people while retaining their own individuality; and evaluate other people's and "people styles and " and discover how to and "flex and " their style to match.