MDK, "You Won't Believe It!," "Corporation of Evil"? these communities are known to every active user of the social network on VKontakte. They have millions of users, and they bring impressive revenues to their creators. How to achieve the same success as promoting your online community without repeating other people's mistakes, how to attract and retain subscribers by becoming an SMM promotion guru? This is told by the creator of the legendary community "Lit-org" Artem A. Senatorov, also known as the popular network character Klim Morzhovy.