Extensive product marketing guide from one of Silicon Valley's most powerful women. Will help you tell stories about your product so that they want to be shared over and over again. Even the most high-tech products with the best functionality can fail if their creators forget about the main condition for success in the modern market - a strong marketing strategy. Martina Lauchengko is one of the most influential women in Silicon Valley, a professor at the University of California and a consultant to Fortune 500 companies, and promoted the first successful products at Microsoft and Netscape. In her book - all aspects of product marketing: from analysis of competitors and segmentation of buyers to effective interaction of development, marketing and sales teams. The theoretical framework is supplemented by an analysis of business cases from Apple, Netflix, Dropbox, Microsoft and other world leaders. Through this book, you'll learn the path the best products take from idea to launch to impressive sales. For whom this book This book will be useful to product marketers, as well as anyone who wants to transform product marketing in their company and achieve outstanding results. Published in Russian for the first time.