MACHINE LEARNING FOR BUSINESS ANALYTICS An up-to-date introduction to a market-leading platform for data analysis and machine learning Machine Learning for Business Concepts, Techniques, and Applications with JMP Pro (R), 2 nd ed. offers an accessible and engaging introduction to machine learning. It provides concrete examples and case studies to educate new users and deepen existing users' understanding of their data and their business. Fully updated to incorporate new topics and instructional material, this remains the only comprehensive introduction to this crucial set of analytical tools specifically tailored to the needs of businesses. Machine Learning for Business Concepts, Techniques, and Applications with JMP Pro (R), 2 nd ed. readers will also Machine Learning for Business Concepts, Techniques, and Applications with JMP Pro (R), 2nd ed. is ideal for students and instructors of business analytics and data mining classes, as well as data science practitioners and professionals in data-driven industries.