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BOOKS - CULTURE AND ARTS - Маркетинг в сфере культуры
Маркетинг в сфере культуры - Тульчинский Г. Л., Шекова Е. Л. 2021 PDF Лань, Планета музыки BOOKS CULTURE AND ARTS
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Маркетинг в сфере культуры
Author: Тульчинский Г. Л., Шекова Е. Л.
Year: 2021
Format: PDF
File size: 18 MB
Language: RU

The textbook systematically examines the content and features of marketing in the field of culture and art. Special attention is paid to marketing strategies, modern branding technologies, evaluation of marketing technology of non-profit organizations. For students (bachelors and masters) of higher and secondary specialized educational institutions of culture and art, all interested in marketing the socio-cultural sphere.

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