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Strategic Management for Tourism Communities: Bridging the Gaps (Aspects of Tourism, 16) - Peter E. Murphy May 11, 2004 PDF  BOOKS
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Strategic Management for Tourism Communities: Bridging the Gaps (Aspects of Tourism, 16)
Author: Peter E. Murphy
Year: May 11, 2004
Format: PDF
File size: PDF 4.5 MB
Language: English

Strategic planning within a community framework is essential for tourism to reach its potential. This book combines the four principal functions of business management and stakeholder analysis to develop a model of collaborative decision making. This model offers a template for communities to understand and make the most of their tourism resources.

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