BOOKS - Strategic Management for Tourism Communities: Bridging the Gaps (Aspects of T...
US $7.53
491093
491093
Strategic Management for Tourism Communities: Bridging the Gaps (Aspects of Tourism, 16)
Author: Peter E. Murphy
Year: May 11, 2004
Format: PDF
File size: PDF 4.5 MB
Language: English
Year: May 11, 2004
Format: PDF
File size: PDF 4.5 MB
Language: English
Strategic planning within a community framework is essential for tourism to reach its potential. This book combines the four principal functions of business management and stakeholder analysis to develop a model of collaborative decision making. This model offers a template for communities to understand and make the most of their tourism resources.