This fundamental work of V. Ya. Propp is devoted to the analysis of Russian and world fairy tales. It examines the origins of the origin of the tale as a special type and structure of the text. The conclusions made by Propp will be of interest not only to scientists, but also to copywriters (how to compose a text to be read to them), marketers (how to create a fascinating brand myth), psychologists (what fairy tales influenced the client's life), as well as other representatives of professions that did not yet exist at the time of the creation of this unique book.