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BOOKS - BUSINESS AND ECONOMICS - Константы гудвилла стиль, паблисити, репутация, имид...
Константы гудвилла стиль, паблисити, репутация, имидж и бренд фирмы - Шарков Ф.И. 2015 PDF Дашков и К° BOOKS BUSINESS AND ECONOMICS
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Константы гудвилла стиль, паблисити, репутация, имидж и бренд фирмы
Author: Шарков Ф.И.
Year: 2015
Number of pages: 273
Format: PDF
File size: 12,6 MB
Language: RU

In the book, for the first time in world practice, an attempt was made to systematize all the main structural components of an intangible asset of an organization by introducing the concept of "goodwill" in its extensive use. The style, publicity, reputation, image and brand of the organization are considered as goodwill constants.

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