Not many people think of natural stone engraving as a business opportunity. Not many people think of natural stone engraving at all. With her new guide to engraving and the business opportunities that surround it, Randi L. Hodges has vowed to open readers’ minds to the wonder and potential of natural stone engraving. Hodges details her own journey out of sales and into the stone-carving business. She illustrates how rewarding the challenge can be and how successful someone can become with the right attitude and perseverance. Hodges lists the four markets that have a great demand for natural stone engraving: the sign industry, the awards-and-personalization business, the monument industry, and professional sand carvers. Hodges includes information about reaching out to all four industries and how to tailor and sell your services to different customers.