Many people think that the applause and grateful smiles of the audience go only to artists, professional speakers and those to whom eloquence is naturally given. But it's not! The ability to control the attention of any audience can be learned. You just need to know a few simple rules and follow them. The author of the book, Nina Zvereva, is a TV journalist who also has extensive experience in coaching high-level public figures. She formulates her rules in such a way that it becomes easy and interesting to comprehend the intricacies of oratory. All her recommendations are supported by entertaining stories and vivid examples. The book is addressed to a wide range of readers and will be an invaluable assistant for anyone who wants to master the art of public speaking.