BOOKS - The Oxford Handbook of Luxury Business (Oxford Handbooks)
US $7.92
373854
373854
The Oxford Handbook of Luxury Business (Oxford Handbooks)
Author: Pierre-Yves DonzA(C)
Year: January 25, 2022
Format: PDF
File size: PDF 14 MB
Language: English
Year: January 25, 2022
Format: PDF
File size: PDF 14 MB
Language: English
This innovative volume brings together contributions from leading experts in the study of luxury to present the full range of perspectives on luxury business, from a variety of social science approaches. Topics include conceptual foundations and the evolution of the luxury industry; the production of luxury goods; luxury branding and marketing; distributing luxury; globalization and markets; and issues of morality, inequality, and environmental sustainability.The Oxford Handbook of Luxury Business is a necessary resource for all students and researchers of the field as well as for forward-thinking industry professionals.