BOOKS - Photography for Architects
US $6.63
959267
959267
Photography for Architects
Author: Martine Hamilton Knight
Format: PDF
File size: PDF 246 MB
Language: English
Format: PDF
File size: PDF 246 MB
Language: English
We live in a world driven by images, but with so much visual noise, is anyone really looking? How does an architect ensure their portfolio is within view of the right audience? Photographs are still as vital to architectural practice as they ever were. However, creation and circulation, once in the hands of skilled professionals, is now perceived as being 'free' and within easy reach of all. But where is the clarity? What is the message? By setting out the case for curated image making, considered photography may again be placed at the centre of architectural marketing strategies. Photography for Architects guides the reader through various topics: from establishing a visual brand and sharing images online, to producing content in-house and commissioning professionals. It explores the still and moving image, creating books and exhibitions for legacy value, compiling award entries, and engaging with trade press. Little understood aspects regarding legal rights and obligations, ethics, copyright, and licensing images for use are discussed in clear language. Multiple photographic examples and conversations with international practitioners highlight the various themes throughout.
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