BOOKS - Marketing Management Essentials You Always Wanted to Know (Second Edition)
US $8.61
886391
886391
Marketing Management Essentials You Always Wanted to Know (Second Edition)
Author: Callie Daum
Year: July 4, 2020
Format: PDF
File size: PDF 4.8 MB
Language: English
Year: July 4, 2020
Format: PDF
File size: PDF 4.8 MB
Language: English
Marketing is both detailed and vague, with many complexities. This book provides new managers and leaders with a foundation in the core issues of marketing: -An overview of marketing and marketing management-Creating a strategic marketing plan-Performing market research-Creating and maintaining customer relationships and customervalueMarketingManagement Essentials You Always Wanted To Know is part of the Self-Learning Management Series that helps working professionals moving into management roles.The series addresses every aspect of business from HR to finance, marketing,and operations. Each book includes fundamentals, important concepts, andwell-known principles, as well as practical applications of the subject matter.Aboutthe Series Marketing ManagementEssentials You Always Wanted To Know ispart of Self-Learning Management Series that helps working professionals movinginto management roles. This Self-Learning Management Series intends to give ajump start to working professionals, whose job roles demand to have theknowledge imparted in a B-school but haven't got a chance to visit one. Thisseries is designed to address every aspect of business from HR to Finance toMarketing to Operations, be it any industry. Each book includes basicfundamentals, important concepts, standard and well-known principles as well aspractical ways of application of the subject matter. The distinctiveness of theseries lies in that all the relevant information is bundled in a compact formthat is very easy to interpret. About Vibrant PublishersVibrant Publishers is focused on presenting thebest texts for learning about technology and business as well as books for testpreparation. Categories include programming, operating systems and other textsfocused on IT. In addition, a series of books helps professionals in their owndisciplines learn the business skills needed in their professional growth.Vibrant Publishers has a standardized testpreparation series covering the GMAT, GRE and SAT, providing ample study andpractice material in a simple and well organized format, helping students getcloser to their dream universities.