What if you could use Nobel prize-winning science to predict the choices your customers will make?Customer and user behaviors can seem irrational. Shaped by mental shortcuts and psychological biases, their actions often appear random on the surface. In Choice Hacking, we'll learn to predict these irrational behaviors and apply the science of decision-making to create unforgettable customer experiences.Discover a framework for designing experiences that doesn't just show you what principles to apply, but introduces a new way of thinking about customer behavior. You'll finish Choice Hacking feeling confident and ready to transform your experience with science.In Choice Hacking you'll discover:- How to increase the odds that customers will make the and "right choice and "- How to create experiences that persuade, and drive action- How brands like Uber, Netflix, Amazon, and Starbucks apply these principles in their customer and user experiencesThis book was written for anyone who wants to hack the customer code: consultants, designers, strategists, small business owners, students, managers, and organizational leaders. Whether you're working in digital, mobile, retail, or omnichannel, Choice Hacking will help you use psychology to perfect your customer experience.