Has anyone called you naive for suggesting that businesses can do more good and make a positive impact on not just profits, but also on employees, consumers, and the world? ...If so, you're in good company. Increasingly more employees, customers, and business leaders agree that how and why money is made is equally as important as the amount of money made. Yet business leaders often fear being labeled as naive if they pursue social good while pursuing profit. That fear can be paralyzing, ultimately keeping them from sharing - and acting on - their biggest and best ideas. When we screen ourselves to present only what's accepted as realistic within the mainstream, we eliminate the option for positive transformation. So how do you take informed, impactful action and lead your business to be a force for good, considering the rapidly changing workforce and evolving consumer expectations? You dare to be naive. While most people think being naive is a bad thing (especially in business), an intentional, chosen naivete leads to better business and a more fulfilled life. Through reading Dare to Be Naive , you'll learn how to generate two types of ROI - a positive Return on Investment AND profound Ripples of Impact - as well Equipped with this knowledge, you'll have everything you need to use your influence for good to cultivate a better world.