It all started when American musician Derek Sievers tried to sell his own discs, but could not find a distributor who would risk working with a little-known artist. Instead of continuing to break through the closed door, he took the only right step - he began to build his system, his independent disk business. As a result, what began as a hobby has become a stable business worth $22 million. In the course of creating the company, the author has developed his own view of leadership and management, which allows you to find unexpected solutions to familiar problems, achieve great results with few resources and enjoy everything you do.