In today's world, efficiency is becoming imperative for people and organizations. However, in order to survive, succeed, stand out from others and lead in a new reality, which Stephen Covey calls the new Age of the intellectual worker, we must, relying on efficiency, move beyond its boundaries. A new era of human history requires achieving greatness. She calls for us to unleash our abilities, enthusiastically achieve our goals and make a significant contribution to the world around us.