Gemba kaizen is the continuous improvement of the most important aspects of the organization's activities, directly related to value creation and consumer relations. First of all, these are production processes and trade contacts. The book has a specific applied character and offers solutions based on common sense and not requiring significant resources. The roles and responsibilities of senior managers, middle managers, and performers in improvement processes are reviewed. There are a lot of examples from various business areas - from automotive to insurance, from electronics to chemistry.