This book is for those who have already realized that business cannot be conducted by traditional methods, because the world has changed. Edwards Deming, an outstanding consultant of the 20th century, one of the authors of the "Japanese economic miracle," challenges the intellectual and moral stereotypes of traditional management. His revolutionary theory offers the philosophy, methods and management technologies necessary to build a sustainable, efficient business that balances the interests of all stakeholders: consumers, employees, owners, suppliers, society as a whole.