Social Culture and Identity examines the global impact of social media in the formation of various identities and cultures. New media scholars - both national and international - have posited thought-provoking analyses of sociocultural issues about human communication that are impacted by the omnipresence of social media. This collection examines issues of gender, class, and race inequities along with social media's connections to women's health, cyberbullying, sexting, and transgender issues both in the United States and in some developing countries.