The purpose of this book is not to talk about individual techniques, but to help you acquire a universal skill that will help the sales manager in any situation - the ability to convince. After all, no matter how many techniques you study, they will still not be enough for a suitable one to be found for each case. The book details how to master the art of persuading potential buyers, and provides exercises specially developed by the author to perfect the ability to negotiate with clients. The publication will be useful for everyone involved in sales.