BOOKS - Management Science Applications in Tourism and Hospitality (Journal of Travel...
Management Science Applications in Tourism and Hospitality (Journal of Travel and Tourism Marketing Monographic and quot;Separates and quot;) - Zheng Gu September 14, 2004 PDF  BOOKS
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Management Science Applications in Tourism and Hospitality (Journal of Travel and Tourism Marketing Monographic and quot;Separates and quot;)
Author: Zheng Gu
Year: September 14, 2004
Format: PDF
File size: PDF 1.6 MB
Language: English

Find out how accurate forecasting and analysis can prevent costly mistakes!Management Science Applications in Tourism and Hospitality examines innovative tools for evaluating performance and productivity in tourism offices, hotels, and restaurants. This collection of recent studies focuses on two important topics of management forecasting and a relatively new analytical methodology called data envelopment analysis (DEA). This book will show you how tourism forecasting accuracy can be enhanced and how DEA can be used to benchmark productivity and improve advertisement efficiency.Management Science Applications in Tourism and Hospitality provides you with a useful blend of analysis from both theory and real-data perspectives. This book uses case studies, application techniques, and expert advice to review various productivity measurement methods and compare them to DEA, revealing DEA's strengths, weaknesses, and its potential in the operating environment.With Management Science Applications in Tourism and Hospitality, you'll be able This book is generously enhanced with tables and figures to substantiate the research. Management Science Applications in Tourism and Hospitality is valuable for hospitality and tourism educators and graduate students learning and doing research in operation analysis. Savvy executives and professionals who want to improve efficiency in their industry will also benefit from the techniques illustrated in this timely guide.

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