In this time of mass communication rich people like us know very well the horrible conditions in which many poor people must live Therefore the question of what we should do about poverty which is the central question of this study readily arises This book also asks more specific questions such as How much money should wealthy individuals like us spend on fighting poverty and What restrictions should we place on the extent and orientation of our expenditure in the light of poverty The question of what rich individuals like us should do morally about poverty first of all requires clarity about some relatively general issues Must we always do whatever does the most good or should we only do the most good possible while avoiding great cost to ourselves Or do we only need to do our fair share in a cooperative scheme which would eradicate poverty if everyone else also does their share A large part of this study focuses on such issues The book argues that if we can do great good at little cost to ourselves we ought to do so and perhaps we ought to do great good even if the cost to ourselves of doing so is not small Also it is argued that rich individuals like us can often at little cost to ourselves undertake a number of concrete actions which help to fight poverty and that we are morally obligated to undertake acts such as giving tithes living within our ecological footprint and frequently buying fair trade products