Communicative competence is not only a talent, but also the result of purposeful work. Each of us has communication skills, but the art of argument and the skill of public speaking need to be learned in order to anticipate the reaction of the audience and control the course of the discussion. Correctly build a negotiation scheme, convincingly argue your position, illustrate the idea with a good example, understand the inner state of the interlocutor by his gestures and facial expressions, find a way out of the conflict situation - the author, a business coach in argumentation, communication technologies and public speeches, introduces the reader to these and other skills.