The book of Doctor of Philosophy, Professor M.I. Kozyakova is devoted to European etiquette, its origin, the history of its formation and development. It presents factual material confirmed by the scientific authority of well-known domestic and foreign scientists. Collected and organized in a certain logic, it allows you to streamline the historical empirical, reveal the consistency, structural integrity of the cultural phenomenon. Considered in its evolutionary development, etiquette opens up new facets; it becomes possible to evaluate not only the forms, but also the meanings of this phenomenon, which arouses increased interest both among specialists and the general public.